AdGuard Review 2026: Features, Pricing, Pros & Cons

Reviewed by the ToolReviewHub Editorial Team · Last tested/updated: November 5, 2026

• Pricing: Personal (3 devices) 65,704 VND/month and Family (9 devices) 144,864 VND/month billed annually on the Vietnam site; lifetime option (official page, Nov 5, 2026)
• Category: Privacy
• Official site: adguard.com

What Is AdGuard?

AdGuard is an ad blocker and privacy suite for Windows, Mac, Android, iOS and browsers, with VPN, DNS and other tools. Its license page offers Personal and Family licenses for one year or lifetime.

Key Features

The strongest parts of AdGuard’s offering come down to a handful of core capabilities:

• Blocks ads, popups and trackers in browsers and apps
• Protection from phishing and malware
• Personal license for up to 3 devices
• Family license for up to 9 devices
• 1-year and lifetime license options
• Apps for Windows, Mac, Android, iOS and browsers plus AdGuard VPN and DNS

AdGuard Pricing

Pricing: Personal (3 devices) 65,704 VND/month and Family (9 devices) 144,864 VND/month billed annually on the Vietnam site; lifetime option (official page, Nov 5, 2026). Plans and promotions change, so always confirm current numbers on the official site before you buy.

Pros and Cons

Who Is AdGuard For?

Strong points: Effective ad blocking according to reviewers; Customizable settings and allowlists. Weigh this before you commit: Not open source, which some users distrust; VPN product reviews are weaker.

Best AdGuard Alternatives

If AdGuard is not quite right for you, a few other Privacy tools are worth a look:

• Obscurify.ai — a widely used privacy option worth comparing if AdGuard does not check every box for your needs.
• hide.me — a widely used privacy option worth comparing if AdGuard does not check every box for your needs.
• ProxyShare — a widely used privacy option worth comparing if AdGuard does not check every box for your needs.

Strengths and Trade-offs

In our assessment, the main strength of AdGuard is this: Effective ad blocking according to reviewers. Its main drawback is this: Not open source, which some users distrust. Weigh both against your own needs.

Pricing on the Official Page

On November 5, 2026, AdGuard's license page was headed "Protect all your devices and surf the Web safely!" with a 1 year or Lifetime toggle and platform icons for Windows, Mac, Android, iOS and browsers. The 1-year plans, billed annually with VAT possibly applying and priced in VND for our location, were Personal (up to 3 devices) at 65,704 VND per month and Family (up to 9 devices, marked best choice) at 144,864 VND per month, struck through from 197,111 VND. The page shows 20,477 user reviews and a 4.7 out of 5 app rating, which are AdGuard's own figures. Payment options include card, Apple Pay, Google Pay and PayPal.

Prices differ by country, and a third-party listing on Capterra shows a starting price of $2.49. The core browser extension is free, so decide whether you need the full app with system-wide blocking before buying a license.

What Other Users Say About AdGuard

Public feedback from third-party sites as of November 5, 2026. Scores and counts change, and some figures come from summaries we could not check against the original pages.

• Ratings: Capterra lists about 4.6 out of 5 from 56 reviews with 96% positive sentiment. Our search found no Trustpilot or G2 pages.
• Praise: TechRadar calls it a robust, widely compatible ad blocker, and reviews praise effective blocking, customizable settings and allowlists.
• Complaints: a Capterra reviewer raised a privacy concern that it is not open source, another said it stopped working on a PC until reinstalled, and one reviewer thought the annual subscription is too expensive per month.
• Performance: most reviews report good performance, with one noting YouTube problems.
• VPN: reviews of AdGuard VPN are weaker, with TechRadar disappointed with its performance and AddictiveTips finding inconsistent speed and limited streaming access.

Sources: Capterra, TechRadar, AddictiveTips.

FAQ

How much does AdGuard cost?
Personal (3 devices) 65,704 VND/month and Family (9 devices) 144,864 VND/month billed annually on the Vietnam site; lifetime option (official page, Nov 5, 2026) Prices change, so confirm on the official site before buying.

What are the main drawbacks of AdGuard?
Not open source, which some users distrust; VPN product reviews are weaker.

What else should you compare AdGuard against?
Depending on your exact needs, Obscurify.ai, hide.me, and ProxyShare are worth comparing against AdGuard in the Privacy category.

Final Thoughts

AdGuard is not perfect, but few Privacy tools are. What it does well, it does consistently, which is why it holds a 4.3/5 in our book.

Based on AdGuard’s official website and pricing page. Third-party figures are marked as reported.