Apollo Review 2026: Features, Pricing, Pros & Cons

Reviewed by the ToolReviewHub Editorial Team · Last tested/updated: November 5, 2026

• Pricing: Free $0 (900 credits/year); Basic $49, Professional $79, Organization $119 per seat/month billed annually; 14-day trial on paid plans (official page, Nov 5, 2026)
• Category: AI
• Official site: apollo.io

What Is Apollo?

Apollo.io is a sales intelligence and engagement platform with a contact and company database, AI search, email sequences and a Chrome extension. Its pricing page offers a free plan and paid plans billed per seat, with credits that cover data exports and enrichment.

Key Features

Based on the feature set we reviewed, these are the highlights of Apollo:

• Contact and account data with AI search and lead scoring
• Email sequences and outreach (2 sequences on the free plan, unlimited on higher plans)
• Gmail and Salesforce extensions
• Website visitor identification (20 companies a month on Free, 100 on Organization)
• AI assistant
• A/B testing of sequences on Organization

Apollo Pricing

Pricing: Free $0 (900 credits/year); Basic $49, Professional $79, Organization $119 per seat/month billed annually; 14-day trial on paid plans (official page, Nov 5, 2026). Plans and promotions change, so always confirm current numbers on the official site before you buy.

Pros and Cons

Who Is Apollo For?

Strong points: Free plan to try the database; Large contact database and prospecting tools in one platform. Weigh this before you commit: Data accuracy complaints, especially for mobile numbers; Credit system is confusing and phone data costs more credits.

Best Apollo Alternatives

Before committing, it is worth comparing Apollo against a few other options in AI:

• Babbily — a widely used ai option worth comparing if Apollo does not check every box for your needs.
• FastRouter — a widely used ai option worth comparing if Apollo does not check every box for your needs.
• Nen — a widely used ai option worth comparing if Apollo does not check every box for your needs.

Strengths and Trade-offs

Based on its features and pricing, Apollo stands out for this: Free plan to try the database. The main caveat: Data accuracy complaints, especially for mobile numbers. Worth weighing both before you commit.

Pricing on the Official Page

On November 5, 2026, Apollo's pricing page offered four plans with an annual billing toggle (the page labels annual billing as saving 24%) and a monthly option. With annual billing, Free was $0 with 900 credits per year granted monthly; Basic was $49 per seat per month with 30,000 credits a year paid upfront; Professional (marked most popular) was $79 per seat per month with 48,000 credits; and Organization was $119 per seat per month with a minimum of 3 seats and 72,000 credits. Paid plans offer a 14-day trial.

• Free: AI assistant (limited to 5 conversations), AI search, contact and account data, 2 sequences, prospecting with Gmail and Salesforce extensions, basic filters and 20 website visitor companies a month.
• Basic and Professional: add advanced filters and sequences, with Professional adding AI lead scoring and more credits.
• Organization: unlimited sequences and A/B testing, identification of 100 website-visitor companies a month, and the largest credit pool.

Credits pay for exporting and enriching contacts, and different data types cost different amounts, so estimate how many contacts you need per month before choosing a plan.

What Other Users Say About Apollo

Public feedback from third-party sites as of November 5, 2026. Scores and counts change, and some figures come from summaries we could not check against the original pages.

• Ratings: G2 lists about 4.7 out of 5 from roughly 9,700 reviews, and Capterra about 4.5 from 394. We found no Trustpilot results.
• Praise: ease of use, a simple interface and a smooth Chrome extension that works with CRMs.
• Data accuracy: the most frequent complaint. Reviewers report inaccurate or old data that needs manual checking, especially mobile numbers and direct dials.
• Credits: the credit model is called confusing by some reviewers, phone data costs the most credits (one review cites 8 each), and a recent Capterra reviewer felt pricing and credits were misleading.
• Caution: specific accuracy percentages online come from competitors' blogs without published methods, so test the database with your own target list.

Sources: G2, Capterra.

FAQ

How much does Apollo cost?
Free $0 (900 credits/year); Basic $49, Professional $79, Organization $119 per seat/month billed annually; 14-day trial on paid plans (official page, Nov 5, 2026) Prices change, so confirm on the official site before buying.

What are the main drawbacks of Apollo?
Data accuracy complaints, especially for mobile numbers; Credit system is confusing and phone data costs more credits.

What else should you compare Apollo against?
Depending on your exact needs, Babbily, FastRouter, and Nen are worth comparing against Apollo in the AI category.

Final Thoughts

Overall, Apollo is a solid pick within AI if its core strengths line up with what you actually need. One thing to know upfront: Data accuracy complaints, especially for mobile numbers.

Based on Apollo’s official website and pricing page. Third-party figures are marked as reported.