Moz Review 2026: Features, Pricing, Pros & Cons

Reviewed by the ToolReviewHub Editorial Team · Last tested/updated: November 2, 2026

• Pricing: Standard $99/mo ($79/mo billed yearly); Medium $179/mo ($143/mo yearly); Large $299/mo ($239/mo yearly). Free trial offered on the Medium plan
• Category: SEO
• Official site: moz.com

What Is Moz?

Moz Pro is an SEO suite from Moz covering keyword research, rank tracking, site crawling, link analysis and, on current plans, AI Overviews and AI-search visibility tracking.

Key Features

A few things stand out when you actually use Moz day to day:

• Keyword tracking (300 on Standard, 1,500 on Medium, 3,000 on Large)
• Site crawl quotas of 400K, 2M and 5M pages a month
• Tracked sites: 3, 10 and 25
• AI Overviews by keyword and AI Visibility dashboards
• AI prompt tracking across GPT, Gemini and Google AI Mode
• AI content briefs each month

Moz Pricing

Pricing: Standard $99/mo ($79/mo billed yearly); Medium $179/mo ($143/mo yearly); Large $299/mo ($239/mo yearly). Free trial offered on the Medium plan. Plans and promotions change, so always confirm current numbers on the official site before you buy.

Pros and Cons

Who Is Moz For?

Strong points: Beginner-friendly interface praised in user reviews; Long-running link and domain metrics (DA, Link Explorer). Weigh this before you commit: Entry price of $99/mo is high for very small sites; Standard includes only 1 user and 300 tracked keywords.

Best Moz Alternatives

Other SEO tools that come up often in comparisons with Moz:

• Frase — a widely used seo option worth comparing if Moz does not check every box for your needs.
• Seorocket.ai — a widely used seo option worth comparing if Moz does not check every box for your needs.
• Fiuti — a widely used seo option worth comparing if Moz does not check every box for your needs.

Strengths and Trade-offs

The biggest point in favor of Moz: Beginner-friendly interface praised in user reviews. The biggest thing to weigh against it: Entry price of $99/mo is high for very small sites. Consider both before you commit.

Moz Pro Pricing on the Official Page

Moz Pro lists three tiers: Standard at $99/mo ($79 billed yearly) with 1 user, 3 tracked sites and 300 tracked keywords; Medium at $179/mo ($143 yearly) with 2 users, 10 sites and 1,500 keywords; and Large at $299/mo ($239 yearly) with 3 users, 25 sites and 3,000 keywords. All three include AI Overviews by keyword and AI visibility dashboards, with higher prompt-tracking quotas as you go up.

What Users Say About Moz Pro

We have not run Moz Pro ourselves for this review. The points below summarise public user reviews on third-party sites as of November 2, 2026. Scores and review counts change, and individual reviews are opinions.

Moz Pro is rated about 4.5 out of 5 on Capterra (roughly 349 reviews). G2 figures differ by page, around 4.3. Reviewers mention:

• Praise: a beginner-friendly interface, the Moz Rank Checker and link research tools.
• Complaints: some users say it does not fit their workflow, and one analysis of Trustpilot (about 2.5 to 2.7 out of 5) says that low score comes mainly from billing, auto-renewal and cancellation complaints rather than tool quality.

Sources: Capterra, CheckThat summary of Moz reviews.

FAQ

How much does Moz cost?
Standard $99/mo ($79/mo billed yearly); Medium $179/mo ($143/mo yearly); Large $299/mo ($239/mo yearly). Free trial offered on the Medium plan Prices change, so confirm on the official site before buying.

What are the main drawbacks of Moz?
Entry price of $99/mo is high for very small sites; Standard includes only 1 user and 300 tracked keywords.

What are the best alternatives to Moz?
A few other SEO tools worth putting side by side with Moz: Frase, Seorocket.ai, and Fiuti.

Final Thoughts

Our take: Moz earns its 4/5 rating by focusing on the fundamentals of SEO rather than overreaching. Just keep in mind: Entry price of $99/mo is high for very small sites.

Based on Moz’s official website and pricing page. Third-party figures are marked as reported.