Omnisend Review 2026: Features, Pricing, Pros & Cons

Reviewed by the ToolReviewHub Editorial Team · Last tested/updated: October 31, 2026

• Pricing: Free $0 (500 emails/mo), Standard $11.20/mo, Pro $41.30/mo, Custom pricing for 150,000+ contacts
• Category: Email
• Official site: omnisend.com

What Is Omnisend?

Omnisend is a marketing automation platform that enables ecommerce businesses to send coordinated email, SMS, and web push notification campaigns to their customer lists.

Key Features

The strongest parts of Omnisend’s offering come down to a handful of core capabilities:

• Email campaigns
• SMS marketing
• Web push notifications
• Marketing automation workflows
• AI-powered segmentation
• Drag-and-drop email builder

Omnisend Pricing

Pricing: Free $0 (500 emails/mo), Standard $11.20/mo, Pro $41.30/mo, Custom pricing for 150,000+ contacts. Plans and promotions change, so always confirm current numbers on the official site before you buy.

Pros and Cons

Who Is Omnisend For?

Strong points: Web push notifications; Marketing automation workflows. Weigh this before you commit: The free plan is capped at 500 emails per month; Paid plans start at $11.20/mo (Standard) and $41.30/mo (Pro), and accounts above 150,000 contacts need custom pricing.

Best Omnisend Alternatives

If Omnisend is not quite right for you, a few other Email tools are worth a look:

• GetResponse — a widely used email option worth comparing if Omnisend does not check every box for your needs.
• Podia — a widely used email option worth comparing if Omnisend does not check every box for your needs.
• Drip — a widely used email option worth comparing if Omnisend does not check every box for your needs.

Strengths and Trade-offs

In our assessment, the main strength of Omnisend is this: Web push notifications. Its main drawback is this: The free plan is capped at 500 emails per month. Weigh both against your own needs.

Omnisend Pricing on the Official Page

Omnisend prices by list size; the screenshot shows the 251 to 500 contact tier in US dollars. Free is $0 with no credit card and covers 500 monthly emails, 250 contacts and 500 web push notifications. Standard is shown at $11.20 a month when you pay three months upfront (a 30% saving, $33.60 today against $48), after which you are billed monthly; it lists 6,000 emails a month, 500 contacts, unlimited web push notifications and the Omnisend Agent AI tools. Pro is shown at $41.30 a month on the same offer ($123.90 today against $177) and lists unlimited monthly emails, 2,500 contacts, the Omnisend Agent Pro tools and SMS from $0.007 per message, which you add on top. At the regular rate that works out to about $16 a month for Standard and $59 for Pro at this list size, and prices rise as your list grows. Omnisend also advertises a free migration in up to five days, 24/7 support, and savings of up to 35% against Klaviyo, a comparison that is the vendor's own claim.

What Users Say About Omnisend

We have not used Omnisend for this review. The points below summarise public feedback as of November 4, 2026. Some of the review sites include incentivised reviews, which can lift scores.

• Ratings: Capterra shows about 4.7 out of 5 from roughly 836 reviews, G2 about 4.6 from roughly 1,200, and one blog puts Trustpilot at about 4 out of 5 from more than 470 reviews, which it says runs harsher than the other two.
• Praise: ease of use, automation and ecommerce integrations, and quick, helpful support. Reviewers also like that bundled features reduce the need for extra apps.
• SMS and cost: SMS needs extra credits, and some reviewers call the platform expensive for small businesses.
• Templates and reporting: template design flexibility is described as limited, and one reviewer says proper reporting costs extra and found the platform buggy.
• Deliverability: one G2 reviewer reports that some emails land in spam.

Sources: Capterra, G2, Copyfy.

FAQ

How much does Omnisend cost?
Free $0 (500 emails/mo), Standard $11.20/mo, Pro $41.30/mo, Custom pricing for 150,000+ contacts Prices change, so confirm on the official site before buying.

What are the main drawbacks of Omnisend?
The free plan is capped at 500 emails per month; Paid plans start at $11.20/mo (Standard) and $41.30/mo (Pro), and accounts above 150,000 contacts need custom pricing.

What are the best alternatives to Omnisend?
A few other Email tools worth putting side by side with Omnisend: GetResponse, Podia, and Drip.

Final Thoughts

Omnisend is not perfect, but few Email tools are. What it does well, it does consistently, which is why it holds a 4.2/5 in our book.

Based on Omnisend’s official website and pricing page. Third-party figures are marked as reported.